Here’s a disc from out of the ARC vaults, that somehow reflects the the times we live in or maybe a long forgotten past. Now we are not political, nor religious, but I can tell you one thing – THIS RECORD SMELLS!
Yes, one of the great ideas of all time – a needle that releases a pine freshener fragrance as it cuts into the groove along with a wimpy version of old saws. A scratch-and-sniff on one side of the groove, music on the other. Smelleo VS Stereo – that’s the Aroma Disc challenge. We do believe the Holiday season needs some air-freshener now-and-then, and hope that many more record companies, in this age of 180 gram vinyl, take up this challenge and release a whole lot of new, fresh, smelly records. Uh, that doesn’t sound right. I mean geeze, this is a swell idea, and I hope you’re as happy as I am that the ARC saves everything!
So PLEASE don’t forget us as we approach the end of the year giving season. Join the ARC. Make a donation. Rents are up, collections are coming in at a staggering rate, and every penny counts as we do our best to save every record – including the smelly ones – ever made. Thanks!
JOIN or DONATE to ARC via PayPal or NYCharities
And you can still mail an old-fashioned check
Or just send a note to say Hi! : firstname.lastname@example.org
Maybe have a look at all we’re up to : www.arcmusic.org
Volunteer? Donate some recordings? It all helps…
Also published on Medium.